Different kinds of challenges are disseminated on social media to motivate people to undertake some sort of action, to join competitions, to buy things, or to share the content being posted. Such challenges can also be used to educate people and to help others.

Patrik Lakatoš, a Czech citizen of Romani origin who lives in Kent, England and makes his living as a barber, decided to take advantage of the power of the Facebook social network for an idea of his own. He began to disseminate a challenge among his friends to draw attention to the lives of homeless people and to aid them.

"Every time I used to see a homeless person, I would give them money. Once I was walking past a homeless person and another man asked me why I was giving him money if it was likely he would just spend it on alcohol. When I got home, I thought about how to do this differently," Lakatoš told Hate Free Culture (HFC), a project of the Czech Government.

Lakatoš then challenged his friends through Facebook to buy food and distribute it to people living on the street. He has already motivated many other people in several European countries to follow his example.

Link: http://www.romea.cz/en/news/world/romani-man-from-the-czech-republic-living-in-england-launches-facebook-challenge-to-aid-homeless-people-other-roma-in

fShare

Tweet