What do most Macedonians buy online?

Macedonian citizens are increasingly interested in online shopping. Recent analysis by the E-Commerce Association suggests that there is an increase in online orders.

 

In the last 12 months, 35.9 percent of internet users have been shopping online, compared to 31.6 percent in the same period last year, according to the Macedonian E-Commerce Association (AETM).

 

In addition, clothing and sports equipment are among the most popular products by Macedonian citizens when shopping online.

 

Most Macedonians buy products up to 50 euros online, in accordance with customs import regulations.

 

Individuals who order / purchase products or services online for a private purpose

in the last 3 months 27.4%

3 months ago to 1 year 8.6%

over 1 year ago 4.8%

never 59.3%

order / purchase products / services over the internet (ever) 40.7%

have ordered / bought online in the last 12 months 35.9%

Source: State Statistical Office.

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